bigbadbrother
01-24-2014, 06:18 PM
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In an apparent case of ambush marketing Lotus has timed the release of the first image of its E22 to co-incide with the McLaren launch. The car appears to have a different take on the nose section compared with other cars seen so far, with an unusual twin-pronged approach.
The team issued the image just as McLaren was unveiling its car online in what was clearly an attempt to gain some positive PR just hours after Lotus revealed that team principal Eric Boullier was leaving – possibly for a new job at McLaren.
The car now carries the logos of Pastor Maldonado’s sponsor PDVSA, while a new deal with Yotaphone was announced today. Coca-Cola brand Burn appears to be missing.
In an apparent case of ambush marketing Lotus has timed the release of the first image of its E22 to co-incide with the McLaren launch. The car appears to have a different take on the nose section compared with other cars seen so far, with an unusual twin-pronged approach.
The team issued the image just as McLaren was unveiling its car online in what was clearly an attempt to gain some positive PR just hours after Lotus revealed that team principal Eric Boullier was leaving – possibly for a new job at McLaren.
The car now carries the logos of Pastor Maldonado’s sponsor PDVSA, while a new deal with Yotaphone was announced today. Coca-Cola brand Burn appears to be missing.