KIDWCKED
02-01-2015, 09:23 PM
http://imgick.syracuse.com/home/syr-media/width620/img/superbowl/photo/2015/01/29/16885415-mmmain.jpg
Actors dance to "Out The Speakers Feat Rich Kidz" by A-Trak and Milo & Otis during the filming of the "Come Alive" television commercial pitching two new flavors of Mountain Dew. The commercial will air for the first time during Sunday's Super Bowl. (Casey Rodgers | The Associated Press)
http://imgick.syracuse.com/home/syr-media/width40/img/avatars/705.png By Lindsay Kramer
on January 31, 2015 at 8:30 AM, updated January 31, 2015 at 8:32 AM
http://ads.syracuse.com/RealMedia/ads/adstream_lx.ads/www.syracuse.com/superbowl/2015/01/super_bowl_2015_how_much_does_commercial_cost_tv_a d_30_second_spot.html/1747926006/StoryAd/SYRACUSEONLINE/default/empty.gif/474f75506d31544f6c30414142737253?tag=commercials&tag=super%20bowl%202015&tag=top%20sports
Pitching products on television operates on the same basic principle as real estate.
It's all about location, location, location.
And when it comes to commercials, the Super Bowl is Park Avenue, Malibu, Paris and London all rolled into one.
A 30-second advertisement during this year's game costs a cool $4.5 million. That's an average of $150,000 per second.
Commercials in the first Super Bowl in 1967 cost $42,000. So for the price of one second worth of air time now, you could have purchased three full slots then.
Last year, 30 seconds in the game ran $4 million. The $500,000 price hike this season is the largest year-to-year increase in the history of the Super Bowl.
Now that's what you call a high-rent neighborhood.
Year
Cost
XLIX
2015
$4,500,000
XLVIII
2014
$4,000,000
XLVII
2013
$3,800,000
XLVI
2012
$3,500,000
XLV
2011
$3,100,000
XLIV
2010
$2,900,000
XLIII
2009
$2,800,000
XLII
2008
$2,700,000
XLI
2007
$2,600,000
XL
2006
$2,400,000
XXXIX
2005
$2,300,000
XXXVIII
2004
$2,200,000
XXXVII
2003
$2,100,000
XXXVI
2002
$1,900,000
XXXV
2001
$2,100,000
XXXIV
2000
$1,900,000
XXXIII
1999
$1,600,000
XXXII
1998
$1,300,000
XXXI
1997
$1,200,000
XXX
1996
$1,085,000
XXIX
1995
$1,150,000
XXVIII
1994
$900,000
XXVII
1993
$850,000
XXVI
1992
$850,000
XXV
1991
$800,000
XXIV
1990
$700,000
XXIII
1989
$675,000
XXII
1988
$645,000
XXI
1987
$600,000
XX
1986
$550,000
XIX
1985
$525,000
XVIII
1984
$368,000
XVII
1983
$400,000
XVI
1982
$324,000
XV
1981
$275,000
XIV
1980
$222,000
XIII
1979
$185,000
XII
1978
$162,000
XI
1977
$125,000
X
1976
$110,000
IX
1975
$107,000
VIII
1974
$103,000
VII
1973
$88,000
VI
1972
$86,000
V
1971
$72,000
IV
1970
$78,000
III
1969
$55,000
II
1968
$54,000
I
1967
$42,000
Source: NFL Research (rates are set by the networks)
Related Stories http://imgick.syracuse.com/home/syr-media/width620/img/living/photo/budweiser---lost-dog---hero-image---201516-562x375jpg-6d03b17ee1dfad16.jpgGrab tissues for the Budweiser 'Lost Dog' Super Bowl commercial
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Actors dance to "Out The Speakers Feat Rich Kidz" by A-Trak and Milo & Otis during the filming of the "Come Alive" television commercial pitching two new flavors of Mountain Dew. The commercial will air for the first time during Sunday's Super Bowl. (Casey Rodgers | The Associated Press)
http://imgick.syracuse.com/home/syr-media/width40/img/avatars/705.png By Lindsay Kramer
on January 31, 2015 at 8:30 AM, updated January 31, 2015 at 8:32 AM
http://ads.syracuse.com/RealMedia/ads/adstream_lx.ads/www.syracuse.com/superbowl/2015/01/super_bowl_2015_how_much_does_commercial_cost_tv_a d_30_second_spot.html/1747926006/StoryAd/SYRACUSEONLINE/default/empty.gif/474f75506d31544f6c30414142737253?tag=commercials&tag=super%20bowl%202015&tag=top%20sports
Pitching products on television operates on the same basic principle as real estate.
It's all about location, location, location.
And when it comes to commercials, the Super Bowl is Park Avenue, Malibu, Paris and London all rolled into one.
A 30-second advertisement during this year's game costs a cool $4.5 million. That's an average of $150,000 per second.
Commercials in the first Super Bowl in 1967 cost $42,000. So for the price of one second worth of air time now, you could have purchased three full slots then.
Last year, 30 seconds in the game ran $4 million. The $500,000 price hike this season is the largest year-to-year increase in the history of the Super Bowl.
Now that's what you call a high-rent neighborhood.
Year
Cost
XLIX
2015
$4,500,000
XLVIII
2014
$4,000,000
XLVII
2013
$3,800,000
XLVI
2012
$3,500,000
XLV
2011
$3,100,000
XLIV
2010
$2,900,000
XLIII
2009
$2,800,000
XLII
2008
$2,700,000
XLI
2007
$2,600,000
XL
2006
$2,400,000
XXXIX
2005
$2,300,000
XXXVIII
2004
$2,200,000
XXXVII
2003
$2,100,000
XXXVI
2002
$1,900,000
XXXV
2001
$2,100,000
XXXIV
2000
$1,900,000
XXXIII
1999
$1,600,000
XXXII
1998
$1,300,000
XXXI
1997
$1,200,000
XXX
1996
$1,085,000
XXIX
1995
$1,150,000
XXVIII
1994
$900,000
XXVII
1993
$850,000
XXVI
1992
$850,000
XXV
1991
$800,000
XXIV
1990
$700,000
XXIII
1989
$675,000
XXII
1988
$645,000
XXI
1987
$600,000
XX
1986
$550,000
XIX
1985
$525,000
XVIII
1984
$368,000
XVII
1983
$400,000
XVI
1982
$324,000
XV
1981
$275,000
XIV
1980
$222,000
XIII
1979
$185,000
XII
1978
$162,000
XI
1977
$125,000
X
1976
$110,000
IX
1975
$107,000
VIII
1974
$103,000
VII
1973
$88,000
VI
1972
$86,000
V
1971
$72,000
IV
1970
$78,000
III
1969
$55,000
II
1968
$54,000
I
1967
$42,000
Source: NFL Research (rates are set by the networks)
Related Stories http://imgick.syracuse.com/home/syr-media/width620/img/living/photo/budweiser---lost-dog---hero-image---201516-562x375jpg-6d03b17ee1dfad16.jpgGrab tissues for the Budweiser 'Lost Dog' Super Bowl commercial
http://imgick.syracuse.com/home/syr-media/width620/img/news/photo/2015/01/23/16839189-standard.jpg2015 Super Bowl commercials: Bud Light plays Pac-Man, Budweiser brings back puppy love