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OddJob
03-31-2010, 04:54 AM
http://tinyurl.com/ybmvhqr

Spike TV To Launch Web Site Dedicated
To High-Rated Mixed-Martial-Arts Series

By Thomas Umstead 3/29/2010

Spike TV’s The Ultimate Fighter will look to score a viewership knockout
online with the launch of a Web site dedicated to the mixed martial
arts-based reality series.

The men’s-targeted network and the Ultimate Fighting Championship last
Thursday announced the launch of online vertical site UltimateFighter.com,
which will feature every episode and every fight from all 10 seasons of the
network’s hit series The Ultimate Fighter.

The ad-supported network will also feature original content from season 11
of TUF, which debuts next week, according to Erik Flannigan, executive vice
president of digital media at MTV Networks Entertainment Group.

The Marines, fast-food chain Burger King, and mixed-martial-arts clothing line
company TapouT are the initial sponsors for UltimateFighter. com, although
Flannigan said the network is talking to other companies about advertising on
the site.

Outside of TUF DVD offerings, the site marks the first time all 231 complete
fights that have aired on the series — including the full fight cards for all 10
season finales — have been available since their initial airing on the show,
Flanagan told Multichannel News.

“There has been an enormous fan base for The Ultimate Fighter because it
has been sort of the proving ground of some of the biggest names in the
sport,” he said. “We felt we had this valuable archive that needed to be
woven together and re-contextualized for a fanbase that was passionate
enough to look for this content.”

Along with behind-the-scenes coverage of The Ultimate Fighter 11: Team
Liddell vs. Team Ortiz, Flanagan said the site will also feature, in their
entirety, every TUF fight not aired during the weekly series.

Flanagan also said the site will include special video packages of fighters
featured in upcoming UFC PPV events. As many TUF alumni — including
Rashad Evans, Forrest Griffi n, Matt Serra, Diego Sanchez, Michael Bisping,
Nate Diaz, Kenny Florian, Roy Nelson and Kimbo Slice — are now prominent
UFC fighters, the site can further promote the UFC brand by showcasing how
these stars began their careers in the sport.

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MoUsEpOtAtO
04-01-2010, 05:56 AM
it will be interesting to see how they began their careers in mma....