CMFINC
04-01-2010, 09:22 PM
DirectTV to launch ESPN 3D programs
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C/P
DirectTV to launch ESPN 3D programs
LOS ANGELES, March 29 (Xinhua) -- DirectTV will debut in June with ESPN 3D, the industry's first 3D sports television network, to its upcoming 3D lineup including 2010 FIFA World Cup matches, the world's leading video service announced on Monday.
In a continued effort to lead the 3D revolution by offering customers new dimensions in sports programming, DirectTV will offer three dedicated 3D channels and millions of DirectTV HD customers will have access to ESPN's entire 3D programming lineup, including up to 25 2010 FIFA World Cup matches.
"ESPN and DirectTV recognize the groundswell effect 3D has already had on the television industry in the last few months. This agreement is the first step in providing sports fans access to exciting, dynamic content, as well as providing our affiliates new opportunities to provide cutting-edge product offerings to their subscribers," said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group. ESPN is a division of The Walt Disney Co..
The 3D programming will feature at least 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match between host South Africa and Mexico. Other sports matches including the 2011 BCS National Championship Game, college basketball and football contests as well as the Summer X Games will follow.
DirectTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.
In addition, DirectTV will also offer a 24/7 3D pay per view channel and a 24/7 3D DirectTV on Demand channel, beginning this June. The company said it has been testing the service for two years.
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C/P
DirectTV to launch ESPN 3D programs
LOS ANGELES, March 29 (Xinhua) -- DirectTV will debut in June with ESPN 3D, the industry's first 3D sports television network, to its upcoming 3D lineup including 2010 FIFA World Cup matches, the world's leading video service announced on Monday.
In a continued effort to lead the 3D revolution by offering customers new dimensions in sports programming, DirectTV will offer three dedicated 3D channels and millions of DirectTV HD customers will have access to ESPN's entire 3D programming lineup, including up to 25 2010 FIFA World Cup matches.
"ESPN and DirectTV recognize the groundswell effect 3D has already had on the television industry in the last few months. This agreement is the first step in providing sports fans access to exciting, dynamic content, as well as providing our affiliates new opportunities to provide cutting-edge product offerings to their subscribers," said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group. ESPN is a division of The Walt Disney Co..
The 3D programming will feature at least 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match between host South Africa and Mexico. Other sports matches including the 2011 BCS National Championship Game, college basketball and football contests as well as the Summer X Games will follow.
DirectTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.
In addition, DirectTV will also offer a 24/7 3D pay per view channel and a 24/7 3D DirectTV on Demand channel, beginning this June. The company said it has been testing the service for two years.