OddJob
05-10-2010, 03:56 AM
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It appears our cousins north of the border are even more hooked into online
video than we are, and increasingly are looking to cutting the cord to cable as
more of their preferred TV programs become available over the Internet.
A study by Ipsos Reid shows that Canadians are on the Internet more than 18
hours a week and are watching television just 16.9 hours. Both numbers are up
from a year ago, when time spent online clocked in at 14.9 hours, and TV time
averaged 15.8 hours.
Industry vets say the rise in time spent online is rising at the same time cable
and satellite TV subscriptions are climbing, leading them to believe more people
are simply switching to online video viewing.
"If you're not a big television watcher, can you justify paying $30 a month, $50
a month, $80 a month for television when you watch one show a night, one
show a week?" said Mark Laver, associate vice-president of Ipsos Reid. "The
reality is that show might be available online. There are people who are going to
say, `I don't need cable.'"
By Jim O'Neill: The Fiercemarkets Network
__________________
It appears our cousins north of the border are even more hooked into online
video than we are, and increasingly are looking to cutting the cord to cable as
more of their preferred TV programs become available over the Internet.
A study by Ipsos Reid shows that Canadians are on the Internet more than 18
hours a week and are watching television just 16.9 hours. Both numbers are up
from a year ago, when time spent online clocked in at 14.9 hours, and TV time
averaged 15.8 hours.
Industry vets say the rise in time spent online is rising at the same time cable
and satellite TV subscriptions are climbing, leading them to believe more people
are simply switching to online video viewing.
"If you're not a big television watcher, can you justify paying $30 a month, $50
a month, $80 a month for television when you watch one show a night, one
show a week?" said Mark Laver, associate vice-president of Ipsos Reid. "The
reality is that show might be available online. There are people who are going to
say, `I don't need cable.'"
By Jim O'Neill: The Fiercemarkets Network
__________________