PHONETOOL
08-03-2010, 04:43 AM
Top Rank, Inc., a world leader in sports promotions, and NeuLion, Inc. /quotes/comstock/11t!e:nln (CA:NLN 0.45, 0.00, 0.00%) , an end-to-end IPTV service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a new digital service available for boxing fans around the world.
The Las Vegas-based Top Rank stands as the world's foremost boxing promotions company and provider of related content. For nearly half a century Top Rank has presented some of the sport's all-time greats. In working with NeuLion, Top Rank brings its fans an all-new website and branded video portal with multi-lingual support, an iPhone App and a mobile web site.
The sleek video service has customized features and includes fight coverage, pre fight weigh-ins, highlights, post fight news conferences, editorial, photos, and e-commerce. Top Rank is also keeping fans connected on-the-go with its iPhone App and mobile website powered by NeuLion. Fans can get the Top Rank iPhone App from the Apple iTunes App Store for free.
"We looked at a number of new technology providers and felt that NeuLion's platform and architecture allowed us to provide the fans with a ringside seat on any consumer device," said Todd duBoef, President of Top Rank.
NeuLion will be providing its complete digital platform to quickly monetize digital advertising, e-commerce and other digital services. The service will allow boxing fans access to current and real-time content from Top Rank on their mobile devices and PCs.
NeuLion works with many other premier sports organizations like the NHL, NFL and MLS to support their media/broadband business to weave digital assets into a multi-devise distribution model of valuable content.
"Boxing is globally a big business," said Chris Wagner, Executive Vice President of NeuLion. "Combining the fan base and great content available from Top Rank with our IPTV Platform is a real knock out. We can connect with boxing fans around the world on any device and monetize those fan interactions across a number of different digital revenue categories."
SOURCE: NeuLion, Inc.
The Las Vegas-based Top Rank stands as the world's foremost boxing promotions company and provider of related content. For nearly half a century Top Rank has presented some of the sport's all-time greats. In working with NeuLion, Top Rank brings its fans an all-new website and branded video portal with multi-lingual support, an iPhone App and a mobile web site.
The sleek video service has customized features and includes fight coverage, pre fight weigh-ins, highlights, post fight news conferences, editorial, photos, and e-commerce. Top Rank is also keeping fans connected on-the-go with its iPhone App and mobile website powered by NeuLion. Fans can get the Top Rank iPhone App from the Apple iTunes App Store for free.
"We looked at a number of new technology providers and felt that NeuLion's platform and architecture allowed us to provide the fans with a ringside seat on any consumer device," said Todd duBoef, President of Top Rank.
NeuLion will be providing its complete digital platform to quickly monetize digital advertising, e-commerce and other digital services. The service will allow boxing fans access to current and real-time content from Top Rank on their mobile devices and PCs.
NeuLion works with many other premier sports organizations like the NHL, NFL and MLS to support their media/broadband business to weave digital assets into a multi-devise distribution model of valuable content.
"Boxing is globally a big business," said Chris Wagner, Executive Vice President of NeuLion. "Combining the fan base and great content available from Top Rank with our IPTV Platform is a real knock out. We can connect with boxing fans around the world on any device and monetize those fan interactions across a number of different digital revenue categories."
SOURCE: NeuLion, Inc.