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rwilli1
12-03-2009, 04:50 PM
Satellite : SNL Kagan and Media


SNL Kagan and Media Business Corp Announce Strategic Partnership Agreement

SNL Kagan and Media Business Corp (MediaBiz), two leading providers of research and data on the media and communications sector, today announced a strategic partnership agreement. As part of the new partnership, SNL Kagan will distribute MediaBiz’s market-level video subscriber data via its online information service, making it available to SNL Kagan Unlimited clients.

“MediaBiz is recognized as the industry standard for market-level video subscriber data, and we are pleased to partner with them to deliver this valuable data to our clients,” said Dan Seideman, Director of SNL Kagan. “The incorporation of geographic video subscriber data into our product sets SNL Kagan apart as the most complete resource for information related to the multichannel sector of the media and communications industry.”

“We are excited to work with the premier financial intelligence analysts,” said MediaBiz President Robert Lehmann. “SNL Kagan is recognized as the best and most reliable source of in-depth financial information about media companies, and we look forward to developing other metrics and services for their clients.”

With this new partnership, SNL Kagan will make available MediaBiz data on video subscribers by market, updated on a quarterly basis, for the top cable, DBS and telco TV operators across the country. Future plans include the development of interactive online services around this data as well as expansion into other metrics beyond video.

This detailed data, along with proprietary analysis of geographic trends from SNL Kagan’s trusted industry experts, will be available to SNL Kagan Unlimited clients through their existing subscriptions and will supplement SNL Kagan’s existing news, data, research and projections on the U.S. multichannel space.